Trends in Digital Marketing through 2023
Understanding the biggest digital marketing trends right now can help you take advantage of these changes, please your clients, and meet your revenue growth targets this year. Check out these things to expect for the remainder of the year to gain some insight.
There may no longer be third-party cookies
Due to Google's declaration that it would stop supporting third-party cookies for users of the widely used Chrome browser, many marketers are aware of the significant changes that will soon take place. Chrome is estimated to be used by seventy percent of all browser users, so anyone whose marketing strategy includes cookies will notice a significant change.
To better understand how individuals use the internet, many advertisers utilise cookies. Marketers and companies have long found that tracking users this way is advantageous — and even necessary. However, consumers are far more mindful of their internet privacy today, and many have already chosen to reject third-party cookies and tracking.
How will that affect digital marketing? We should anticipate several significant changes in cookie tracking, including:
- Some advertisers are switching to first-party data to gather customer information.
- Zero-party data is growing in prominence — information customers provide directly through gamification, brand interactions, or questionnaires.
- Reliable CRM systems must be in place right away, before the cookies run out, in order to embrace data more quickly.
Searches using voice and images will become more common
Using well-known voice-activated systems like Alexa and Siri, a growing number of users perform routine web searches. About 35% of American adults own a voice-activated smart speaker. Get ready for additional inventive alternatives, particularly visual search.
Users may search for everything they can observe using tools like Google Photos and Google Lens — a game-changing innovation. For marketers, this necessitates a shift to image sitemaps and more visually appealing alt-text. In other words, for effective SEO results, high-quality images will become more crucial.